The end of the year is just around the corner, and businesses are starting to feel the buzz of the holiday rush. 

This time of year is a great opportunity to nurture the professional relationships that make our work worthwhile and show gratitude to the people who help us grow. There’s one simple tool, often underestimated, that helps us do just that: branded greeting cards and holiday cards.

Holiday Cards: Personal Greetings that People Still Crave

It’s easy to assume that with all the digital alternatives available, physical cards are out of style. But every year, when the holiday season comes around, we see businesses scrambling for last-minute orders because nothing else replaces the value of a well-crafted, tangible card. Despite years of warnings that digital replacements would kill them off, the US Postal Service still delivers over 1.1 billion holiday cards annually.

Sending a physical holiday greeting card can stand out from the everyday marketing messages that fill our inboxes. Generic e-cards can fall flat, while physical cards, especially thoughtful ones that include a personal touch, deliver a sense of authenticity and care. There is simply no substitute for a card that feels like it was composed just for you.

A company holiday card does more than spread seasonal cheer; it can help you achieve real business outcomes. It’s an ideal way to re-engage lapsed customers or prospects, reminding them of your brand without a direct sales pitch. It also helps you show appreciation for clients, vendors, and partners, adding a human touch to those vital relationships. Overall, a branded holiday card gives you the chance to reiterate your values and humanize your brand in a way that an email never could.

What Makes A Great Holiday Card?

So, what makes an effective company holiday card? Let’s break it down:

First and foremost, the visuals matter. Your company colors and logo should be accurate and displayed clearly, keeping your brand front and center. Remember, this is a reflection of your business; it should be polished and professional.

Beyond branding, personalization makes your card memorable. Including a high-quality photo of your team is highly effective. A photo puts faces to names and shows real people behind the work you do. Whether it’s your entire team at a gathering or a shot of your leadership group, featuring your people makes the card feel more genuine.

Another key element is the thoughtful message inside. A well-written card can celebrate the season, recap the year, and thank the recipient for being a valued part of your journey. It’s a time to express gratitude, acknowledge the challenges and the successes, and let your clients, partners, and employees know how important they are to your growth. The sentiment doesn’t need to be lengthy, but it should be sincere.

It’s also important to consider inclusivity. The holidays are a wonderful time, but we don’t all celebrate the same way. Make sure your card feels welcoming to everyone, choose inclusive language like “Happy Holidays” or “Season’s Greetings.” This small detail helps you honor the diversity of your network and ensures no one feels left out.

Another way to stand out is to send a Happy Thanksgiving, Winter, or New Year’s greeting card. Staying out of the busier ‘Holiday’ time could make you stand out even more.

The Best Way To Create Company GreetingCards

The benefits of sending branded holiday cards are clear.  They offer visibility in a season full of distractions, and make a thoughtful impression that lasts longer than a social media post or email campaign. 

At Markful, we make the process of ordering company holiday cards as simple and effective as possible. Our branded greeting cards and holiday cards are designed with the perfect blend of personality and professionalism. 

We offer easy-to-use templates that allow you to add your own photos, messages, and brand elements to create a card that looks and feels unique. The flexibility means you can use existing brand images, take a group photo at a team event, or feature your leadership team—whatever suits your brand story best.

Don’t underestimate the power of a custom holiday card this year. People love being appreciated, and a personal card can do that without any strings attached. It tells your clients, partners, and employees that they are valued—not just for their business or output, but as people. A simple card tells the recipient, “You are worth going the extra mile,” and can lead to stronger relationships in the new year.

As the end of the year approaches, see for yourself the value of branded greeting cards. Investing just a little time in creating a thoughtful, high-quality card can make an impact that extends well beyond the holiday season.

Don’t go generic this year. Start creating your own branded greeting cards and holiday cards today, or contact our Success Team to set up a Markful Shop with templated card designs your entire team can enjoy. Let’s make this holiday season one to remember.